Our Sponsors

Ryder930 Foundation - Ryder930 Foundation is the presenting Sponsor of our Junior Elites and this new focus will enable Vision to further support these athletes to the top level in a life long pursuit of cycling.


Borah Teamwear - In business since 1997, Borah Teamwear has grown to become a premier manufacturer of high-quality custom sublimated outdoor apparel. Borah’s offering includes cycling, running, triathlon, nordic, alpine, and casual wear.

All of Borah’s products are 100% custom made at the company’s headquarters in Coon Valley, WI., where the latest technological advancements in apparel production are utilized.


Industry Nine - First and foremost our wheels are 100% made in our Asheville, NC facility. We outsource rims and bearings…that’s it. Design, manufacturing, quality control, sales, assembly, truing and tensioning are all done in house where we can keep close tabs on tolerances and quality. In a time where the bike industry is constantly moving production overseas to increase margins, we firmly believe in keeping our production in house.


Magura - has lead the Bike Industry since 1893. Producing incredibly light weight, durable, and powerful –German Engineered hydraulic disc brakes, and suspension forks. All brakes are backed by an unmatched 5 year leak proof warranty, proof that we are 100% confident in our systems, and you should be too!


PowerBar - was created by athletes, for athletes. We started PowerBar to help athletes reach their goals by providing nutrition tools for optimum athletic performance.

All of our products are backed by decades of leading edge sports nutrition science and innovation and always live up to our highest standards. We aim to meet the nutrition and energy needs of all athletes, from world-class champions and dedicated amateurs, to beginners and those who just want to improve.

We believe that when you push yourself harder, you get stronger. And in order to gain that strength, you need the right energy to push through boundaries, to see what you’re made of. You’re Stronger Than You Think.


RaceFace - In over 20 years of doing business, Race Face has become a global leader in the design, manufacturing, marketing and distribution of high performance cycling components and apparel. A short drive from the famous North Shore mountains, Race Face designs and tests its line of high performance products to excel in the world's most abusive riding environment. Race Face proudly sponsors a team of internationally recognized athletes who use Race Face parts to push their racing and riding to new heights while providing us great product feedback and ideas. From our design engineers to the folks boxing product, Race Face employees share the same passion for cycling as you. Race Face – This is where we work, and this is what we are made from.


Saris Cycling Group - is a US based manufacturer of bicycle accessories, creating products under the following brands: Saris, CycleOps, and PowerTap. SCG has been making bike racks in Madison WI since 1974. Saris believes in the power of bicycles to make the world a better place. Our products are sculpted from a passion from cycling and designed to make it easier to simply get out and ride – designed for discovery. Saris products are made in the USA and come with a lifetime warranty.


Schwalbe Tires - prides itself on outstanding customer service, consistency, a superior product at a competitive price, and the endless pursuit of supporting a great sport and a healthy source of transportation.


Sioeye ( Streaming internet of everything you experience) - is dedicated to creating innovative ways to enable participants to share their action sports experiences as they unfold with their friends, family and fans. Sioeye designs and develops smart cloud connected devices, including the Sioeye Iris4G, cloud-based live streaming video services and interactive mobile applications enabling people to share experiences in real-time.


Smith Optics - Smith products are sold worldwide in more than 50 countries through specialty and sporting goods stores. From Smith's distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, its' devotion to excellence, innovation and style has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products represent authentic sports gear, researched and tested by a dedicated group of employees and athletes that live and breathe the lifestyle.


Soigneur - At Soigneur we create products that enhance your athletic experience, motivate you to start your workout, enjoy the ride, and recover more quickly.

We don’t see the point in struggling when you don’t have to. That means pre-warming your legs with Soigneur embrocation before heading out into the cold, indulging in a generous pre-ride application of Soigneur Chamois Cream to keep friction, irritation and saddle sores at bay and tender bits happy, and a post-exercise application of Soigneur embrocation to soothe tired, aching muscles.

Privateer or a pro, your body deserves the same high level of care and professional respect. But most of us aren’t pros. That’s why we created Soigneur. We are your soigneur.


Stag Barbershop - Specializes in precision haircuts and straight razor shaves customized to suit any man’s character. Founder Jess Stern captures the balance between old school sophistication and innovative charm, creating a classic yet contemporary home for the modern gentleman.



Tall Pines Conservancy - Our mission is to preserve our rural heritage by protecting remaining farmland, water resources, natural areas and open spaces impacting Northwestern Waukesha County.

Tall Pines Conservancy (TPC) is a non-profit 501 (c) (3) tax exempt land trust operating in Wisconsin's northwestern Waukesha County. Tall Pines Conservancy to date has preserved approximately 600 acres through purchased and donated easements. As a non-profit land trust, TPC is able to receive donations of land, easements, and development rights.


Time - Made in France. Our frames and pedals are all made in our in-house factory near Lyon, France. The ATAC MTB Pedal System combines light weight design, self-cleaning concept (clears mud and debris), and easy engagement. Preferred MTB pedals of elite champions. Xpresso Road Pedals have intuitive pre-open engagement, an oversized 700mm2 platform, and light weight design.